On my mind; very early March 2025I’m spending this Sunday researching [weird industry] for Common Magic’s latest commitment; it’s a nuts + exciting time to be thinking…1d ago11d ago1
Raising Common Magic IYesterday I did final close on Common Magic I. I’ve had a few other first-time funds ask for advice; I know very little so far but this is…Dec 10, 20241392Dec 10, 20241392
Open questions going into 2025Last week I saw South Park Commons do something cool; release a list of open questions the team had about the future. Like them, I find the…Dec 2, 202450Dec 2, 202450
Memes and mimeticism; reflections on venture capital one year inI’m trying to get better at publishing half-formed thoughts as a way of forcing ideas down onto the page. This one is a chance to noodle on…Jul 30, 2024117Jul 30, 2024117
Things I didn’t know about angel investing that you might want to knowA few years ago, I put together a one pager to send out to Big Tech execs, startup founders, doctors, lawyers etc who ask me how to start…Mar 25, 20241583Mar 25, 20241583
Common Magic is hiring a ~Venture Fellow~Hi! I’m Sarah, solo general partner at Common Magic, an early stage microfund investing in products with community at their core. I’m…Mar 11, 2024641Mar 11, 2024641
Why I no longer speak at International Women’s Day eventsI very rarely use Facebook these days but sometimes I get a notification about the flashback feature that makes me pause. Like:Mar 8, 202449Mar 8, 202449
Data and agency: introducing the Data Empowerment FundLast week I had a brainwave about one of my angel portfolio companies.Feb 28, 202419Feb 28, 202419
On infectious generosityLast night I went to the launch of Chris Anderson’s new book Infectious Generosity. It tells many stories including one of mine.Feb 20, 202421Feb 20, 202421
The best companies* build worldsSix months into investing full-time through my fund Common Magic. Wow. 2023 has been wild. I’m not sure I’ve ever been so broke, busy and…Dec 7, 20235887Dec 7, 20235887
Who “owns” community inside a company? Exploring hiring, metrics and alignment at early stage.Who leads, owns and contributes to building community around a product or company?Aug 22, 2023Aug 22, 2023
How I invest at Common Magic (or, rather, things I believe to be true)With my fund Common Magic newly live, I want to make it really easy for founders to know if my fund could be a fit for them.Aug 2, 2023Aug 2, 2023
4 things I learnt from the Rise of Virtual CommunitiesQuick takeaways from Amber Atherton’s June 12 London launch, hosted by me at Common Magic and Protein.Jun 15, 20231Jun 15, 20231
Introducing Common MagicToday, I’m launching an early-stage solo fund focused on products with community at their core.Jun 5, 20233Jun 5, 20233
Published inBetter ProgrammingHow to run a generative AI hackathonBecause this weekend we did and it was great.Jul 6, 20233Jul 6, 20233
Published inVentureProducts with Community at Their CoreI’ve never understood the concept of “product led growth”. There’s something about how the phrase centres the product that makes me…Jan 10, 202315Jan 10, 202315
Thinking about the future in a Greek Butlins; notes from WPP StreamBack in the day (before: covid, moving to the US & back, becoming a parent and leaving Google) I went to WPP’s Stream a few times, a…Oct 24, 2022Oct 24, 2022
Belief systems + web3 (…and magic)Context: most weeks, I go to Gitcoin’s Public Library, a nourishing Wednesday chat where a different host proposes an obsession or idea and…Jul 27, 2022Jul 27, 2022
My angel investing thesisBackground: I made a Notion listing what I care about in terms of angel investing. Cross-posting here for those who follow my Medium.Jul 6, 20224Jul 6, 20224
If capital is a tool, we need new tools. What *is* the future of funding?TL;DR: right now, I’m fascinated by the topic of the “future of funding (including VC)”. I’ve been building a curated collection on…Jun 21, 2022Jun 21, 2022